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What Are the Keys to Franchise Marketing Success?

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Over the course of just a few years, many changes have occurred across the marketing landscape. These changes are just as relevant to franchises as they are to any other type of business that’s trying to reach new customers. Since marketing has a big impact on how well a franchise is able to do and grow, we want to highlight four essentials of any solid franchise marketing strategy: 1. Tell a Story When it comes to making your franchise stand out from any competitors, having a compelling story to tell can be a significant advantage. By building your brand around a story that resonates with target customers, you can make them feel far more connected to your business. Once you’ve crafted a great story for your franchise, it’s important to look at each marketing outlet and come up with a strategy for the best way to communicate your story. 2. Utilize Customer Reviews Receiving a great review from a customer always feels good. However, that’s just the tip of the iceberg in term
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Franchise Marketing Essentials You Need to Know

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Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of policy can cause tension if some people feel that the money is not being spent the way it should be. That is why you need to make sure that your company’s marketing system is rock solid. Here are some key qualities of a great franchise marketing program: Drives Customers For the franchise to be successful, the marketing program should attract lots of customers. If the franchise can consistently do this, all conflicts will be easily taken care of. The Franchise Is Taken Into Consideration The most successful franchise marketing programs give franchisees the opportunity to voice their opinions. While the franchiser will make the final decision, it’s important to give everyone a chance to add some input. Don’t forget that the franchisees are the people who frequently interact with customers.
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Tips for Developing a Social Media Policy for Your Franchisees

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Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid. Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees . Here are some of the most important elements to keep in mind as you work on creating this policy: The Basic Objectives of a Social Media Policy The three basic objectives of a social media policy are branding protection, legal protection and customer engagement. While many franchisors initially assume that their policy will take the form of a list of what not to do, that approach generally doesn’t lead to the best results. A better
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5 Steps for SEO Success for Franchises

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SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when someone searches for a relevant keyword phrase. Because Google is always evolving, the best practices for SEO in 2018 look quite different than even a few years ago. To help ensure that you’re on the right track with SEO, we want to cover the 5 steps for franchise SEO success during the upcoming year: 1. Start with Key Pages Franchisors often get overwhelmed by the prospect of diving into all of their SEO needs. That’s why we recommend starting with your most important pages. Good starting points include your homepage, About Us, main blog page and product/service pages. Investing time and resources to get these pages right can then be leveraged as a template for all other pages and online properties. 2. Create a Strong Online Footprint The best rankings come from having a balanced and widespread online footprint. I
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What Strategies Should Franchises Focus on in 2018?

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Now that the new year has arrived, it's the perfect opportunity to take a step back and think about which strategies are going to benefit your franchise the most throughout 2018. If you've just started this process and are looking for some ideas to help you get inspired, we want to share three strategies that are definitely worth considering: 1. Social Media for Franchises Social media can be a very powerful marketing channel for franchises that understand how to use it effectively. One of the really appealing things about social media is it's a very targeted way to reach potential customers. Social media for franchises also provides an affordable way to stay in touch with existing customers. Because there are so many different ways to use social media, many franchises get overwhelmed when they try to figure out how to get started. The good news is working with an experienced social media expert like Franchise Success Team can help you get past this point
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How Franchise Services Can Help Your Organization Grow

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If you want to expand the number of franchise locations your organization has, the right franchise services may be exactly what's needed to accomplish this goal. To get a better idea of exactly how franchise services can help your organization reach its growth goals, we want to provide an overview of three key services: 1. Franchise Accounting Services When it comes to accounting, tax and bookkeeping services, franchises have their own unique set of needs. Taking care of those needs is why it's very beneficial to work with a service provider that understands franchising. Working with an experienced provider of franchise accounting services will help with optimizing sales tax and payroll tax services. It will also give you expert planning and guidance to minimize your tax liability. Not only do general franchises have unique requirements, but many models within the franchising space require even more specialized knowledge. Restaurant franchises are the first e
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The 4 Essential Elements of a Franchise Marketing Plan

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Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. In order to craft this kind of marketing plan, there are some essential elements that need to be in place. We’re going to cover all four of those elements right now, along with the role they play in a franchise marketing plan: 1. Budget The reason this element is first on our list is even the best marketing plan is only going to succeed if there’s a budget to support it. When it comes to choosing your budget, setting clear growth goals and then working backward is the best strategy. This will give you a ballpark estimat
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