Franchise Development Services | Franchise Marketing Services

Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. In order to craft this kind of marketing plan, there are some essential elements that need to be in place. We’re going to cover all four of those elements right now, along with the role they play in a franchise marketing plan: 1. Budget The reason this element is first on our list is even the best marketing plan is only going to succeed if there’s a budget to support it. When it comes to choosing your budget, setting clear growth goals and then working backward is the best strategy. This will give you a ballpark estimat...

At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the entire population of the world in 1955. This figure marks a global penetration of thirty-seven percent. What may come as an even bigger surprise is social media grew by twenty-two percent last year. Based on those figures, it’s safe to say that just about anyone your business may want to reach is on social media. Of the billions of active social media users, 28% are on just one platform and another 24% are on two platforms. Active users of three platforms drop to 16%, then 8% for four platforms and only 4% for five. What those percentages show is when people find a platform they like, they’re going to stick with it. This is the first big lesson for franchises that want to utilize social media marketing. You need a clear idea of exactly who you’re trying to reach so you can find the one or two platforms where most ...

Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come up during the planning and execution of marketing. Through our  franchise marketing services , we’ve had direct experience seeing and helping to resolve many of these pitfalls. That’s why we want to share four red flags you’ll want to watch out for with your own franchise marketing efforts: 1. Inconsistency One of the advantages franchises have is the ability to use their scale to continue growing their brand. However, many franchises miss out on making the most of this advantage. This is because they don’t create a consistent experience across their entire brand. A surprising finding of a franchisee survey was that 49% of franch...

Whether you’re just starting to develop your franchise opportunity or you’ve been offering it to other entrepreneurs for years, you can make 2018 a great year for your organization. If you're wondering what you need to have in place to make that happen, we're going to share three different critical areas where Franchise Success Team can provide support: 1. Franchise Training and Advising Without effective franchise training and advising programs, even the best brand will eventually hit a growth ceiling. Another alarming possibility is a brand’s strength may be weakened as a result of wrong decisions being made across the franchise’s operations. Since stagnant growth and brand dilution are both problems that no franchise wants to encounter, you’ll be relieved to know that our franchise training and advising services can help you avoid those issues. With the help of these services, you’ll be able to ensure that your franchise business stays on the right growth ...

As we move into 2018, one of the top objectives for many franchisors is figuring out how they can help all of their locations generate more leads. When it comes to getting the best return from this type of investment, the right franchise marketing services can drive very meaningful results. Because the Internet is always evolving, the specific online marketing strategies that work best change as well. That's why we want to share an overview of which types of franchise marketing services you should look for in order to get the best results throughout 2018: Mobile Although mobile isn't a brand new trend, Q4 of 2017 showed just how important it is. While holiday shopping on mobile devices was up significantly from 2016, desktop buying was down quite a bit. For many people, almost everything they do online is through their phones. Because this behavior is here to stay, taking a mobile-first approach to marketing in 2018 can be a very wise decision. Visual Con...