Franchise Development Services | Franchise Marketing Services

Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid. Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees . Here are some of the most important elements to keep in mind as you work on creating this policy: The Basic Objectives of a Social Media Policy The three basic objectives of a social media policy are branding protection, legal protection and customer engagement. While many franchisors initially assume that their policy will take the form of a list of what not to do, that approach generally doesn’t lead to the best results. A better ...

SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when someone searches for a relevant keyword phrase. Because Google is always evolving, the best practices for SEO in 2018 look quite different than even a few years ago. To help ensure that you’re on the right track with SEO, we want to cover the 5 steps for franchise SEO success during the upcoming year: 1. Start with Key Pages Franchisors often get overwhelmed by the prospect of diving into all of their SEO needs. That’s why we recommend starting with your most important pages. Good starting points include your homepage, About Us, main blog page and product/service pages. Investing time and resources to get these pages right can then be leveraged as a template for all other pages and online properties. 2. Create a Strong Online Footprint The best rankings come from having a balanced and widespread online footprint. I...

Now that the new year has arrived, it's the perfect opportunity to take a step back and think about which strategies are going to benefit your franchise the most throughout 2018. If you've just started this process and are looking for some ideas to help you get inspired, we want to share three strategies that are definitely worth considering: 1. Social Media for Franchises Social media can be a very powerful marketing channel for franchises that understand how to use it effectively. One of the really appealing things about social media is it's a very targeted way to reach potential customers. Social media for franchises also provides an affordable way to stay in touch with existing customers. Because there are so many different ways to use social media, many franchises get overwhelmed when they try to figure out how to get started. The good news is working with an experienced social media expert like Franchise Success Team can help you get past this point...

If you want to expand the number of franchise locations your organization has, the right franchise services may be exactly what's needed to accomplish this goal. To get a better idea of exactly how franchise services can help your organization reach its growth goals, we want to provide an overview of three key services: 1. Franchise Accounting Services When it comes to accounting, tax and bookkeeping services, franchises have their own unique set of needs. Taking care of those needs is why it's very beneficial to work with a service provider that understands franchising. Working with an experienced provider of franchise accounting services will help with optimizing sales tax and payroll tax services. It will also give you expert planning and guidance to minimize your tax liability. Not only do general franchises have unique requirements, but many models within the franchising space require even more specialized knowledge. Restaurant franchises are the first e...